In order to communicate effectively, you have to know your audience. You have to know their dreams, their fears, their needs, and many other things about them. You have to see them as individuals and get to know them. That's how you know what to say to them and how to say it. That's how you connect.

Our daughter's dentist is the master of this. He knows his audience and delivers a customer experience second to none. Watch this episode of Coffee and Connection to learn how he does it. You can learn a lot from a dentist! Watch here:

Not sure how to connect with your audience? I can help. Click here to see how.