Good speakers niche down and speak on specific topics in their areas of expertise. Over time that evolves into a few great speeches that are delivered repeatedly to a variety of audiences. These speeches are given so many times that eventually the speeches become second nature. 

Speakers may begin to feel like they're speaking on autopilot.

That feeling of autopilot is wonderful during speeches because it allows less reliance on notes, tweaked and honed stories, and perfect adherence to time constraints. Unfortunately, though, it can lead to boredom and burnout.

A speaker recently told me she's bored by her speeches because she's given the same ones so many times. She also mentioned that sometimes there are repeat audience members who have already heard her deliver the speeches elsewhere.

What can be done?

If you find yourself on autopilot, giving the same speeches over and over, there are a few simple things you can do to shake things up a bit.

First of all, rest assured that you should stick to your niched topics. You're not an expert on all things, so if your niche is marketing you really shouldn't be speaking on the topic of college financial aid. Your audience would not expect that. When an audience attends a Jimmy Buffett concert, they expect to hear him sing Margaritaville at some point. He's known for that song, and he's an expert at it. You're known for something specific, too, and that's your Margaritaville.

Second, just because you have niched topics doesn't mean you have to stick to the same speeches for more than a speaking season. We speak broadly about communication but that doesn't mean we keep the same speeches for decades. Reevaluate each season. Determine which topics in your wheelhouse are needed right now. For example, we did hundreds of Zoom-related trainings during the pandemic to teach audiences how to use Zoom. Zoom was pretty new to a lot of people then. Those trainings aren't as relevant now because people are more familiar with Zoom. Recently we've done trainings on specific aspects of online meetings such as "how not to put your online audience to sleep." It's all about communication, but it's a new and fresh approach.

Third, infuse new stories into your existing speeches. Jimmy Buffett may showcase different instruments during Margaritaville. Same song, fresh sound. Speakers can do the same by telling different stories that are still relevant to the speech but haven't been heard by audiences before.

Finally, take breaks. Stagger your speaking seasons. If you're speaking about goal-setting during Q1, speak about something else during Q2. Then bring goal-setting back as a topic during Q3 or Q4. The break will give you time to reflect and come at it with new perspective when you speak on that topic again.

Overall, speakers need to stay in their areas of expertise, but that doesn't mean you have to speak on autopilot until your speeches become stale. Mix them up, infuse new stories, and take breaks as needed to generate a fresh approach. Your audiences will thank you, and your Margaritaville will be requested for years to come.

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When you give a speech, you've likely put in weeks of prep work. You've written an outline, decided which stories and illustrations to include, rehearsed your stage presence and speech delivery, and learned about your audience.

It makes sense to utilize that work beyond just the speech.

I'm all about getting as much mileage as possible from the work we do. Since you'll be pouring many hours into your speech, find ways to reuse and repurpose your work. I've detailed a few ideas for you here.

Enlist a friend to take hundreds of photos of you during the speech. Yes, hundreds. You'll need that many because most of them will end up being unusable. Photographing someone whose mouth and body are in motion is not an easy task. Once you have a few photos that turn out well, though, you can use them for other projects.

Those photos can easily be turned into social media quote cards. Use Canva or some other software to add your quotes to the photo using your font of choice. Your speech is full of quotes you can use. Keep them short- just a few sentences- and add them to the photos.

Those photos from your speech can also be used as action shots on your website, email newsletters, or blog posts. Edit them to appropriate size, and post them wherever you can. 

Take it one step further and ask that same friend to videotape portions of your speech. Once you're home, you can edit those videos into very short clips to post on YouTube, Facebook, and Instagram. They can also be added to your website or used in promo reels.

If you write a post-speech blog, use those photos and videos in that blog. The blog topic can be similar to your speech topic so that you can reuse your speech outline. That way you're getting even more mileage out of your work.

You could also easily run an online workshop with the same topic as your speech. You've already researched and written an outline, so with a few tweaks you could easily be workshop-ready. 

There are countless ways to reuse and repurpose your work from your speech. Give it some thought, brainstorm, and ask colleagues for ideas. That way you can get the most mileage possible from the work you've done.

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So, you have to give a speech or presentation. Most people will have to give one at some point.

Just the thought of that can bring on serious bouts of anxiety for most people. 

What will I say?

Do I need Power Point slides?

Will I stay within my time limit?

How do I even begin?

Those are all great questions. We'll deal with the others in later articles, but in this article we'll stick with how to start. Starting properly will reduce the amount of anxiety involved and get the speech headed in the right direction right off the bat.

When I need to write a speech, I start with a topic sentence. The first thing I do is write out one sentence that very clearly states my topic. It might include what I want the audience to learn through my speech. For example, a topic sentence I wrote for a recent speech was, "You can trust God with your children." Obviously, my talk was written for a church setting. Your audience may be different, but the point is to write your topic sentence first. Once it is written you will be able to weed out ideas later if they do not support your topic.

Next comes the brainstorming process. I call it a "brain dump." For this brain dump, I write out my topic sentence in big letters across the top of a sheet of paper. Then I set a timer for 20 minutes and write down all the ideas, stories, and facts I can think of that will support my topic sentence. I write down everything that pops into my mind for the full 20 minutes. The ideas don't necessarily need to be clear or worded properly at this point. The goal is simply to write down every idea or fact that I might possibly want to include in my speech. This brain dump may need to be repeated 3-5 times over the course of a few days in order to get all the ideas onto paper.

Then I look over all the ideas from my brain dumps. Any idea, story, or fact that does not relate to my topic sentence gets the ax at this point. Those unnecessary items might be saved for a future or separate talk, but they are taken out of the current one. This is the time to weed out anything that will not support my topic sentence.

The remaining items then need to be organized into a workable order. This might mean that they need to be listed in chronological order or some other meaningful order. Usually I simply go back through the list and number them. Keep in mind that any of this can be changed later.

Once I have a rough idea where I am going with all of these ideas, I write my opening statement. This might be a paragraph or two. The opening should be strong and should let the audience know the topic or where the speech is going. I'm not saying that I state my topic sentence verbatim (that would probably be boring), but l do make sure the audience is told where we are headed.

After my opening statement is finished, I like to write my closing remarks. Again, this might be a paragraph or two. The closing should be strong and have a definitive end. No audience wants to listen to a speaker drone on and on or go off on tangents, so I keep my closing concise. I like to end with one memorable statement.

Once the opening and closing are written, it is time to outline all the ideas from my brain dumps. This outline becomes the "map" for my speech. It doesn't need to be too detailed at this point. Also, keep in mind that anything can be changed later on as the process progresses. I inevitably reword my opening and closing statements and also my outline as I work on my talk and practice it.

Visually, this is the outline I create to start working on a speech:

• Opening Statement
• Brain Dump detail #1
• Brain Dump detail #2
• Brain Dump detail #3
• **Continue with as many Brain Dump details as are appropriate for the speech and time limit**
• Closing Remarks and Statement

This brain dump and outlining process can work for a variety of speech or presentation types. Brain dumps and outlining are not the only part of the speech-creating process, but they are a great way to start.