If you agree to speak at a conference, you're not a speaker. You're a server.
There's a huge difference.
If you're speaking in an attempt to get your name in lights, demand authority, or gain popularity, your heart is in the wrong place. And your audience will see right through you.
Your audience can sense your motives. They'll know if you're there for them, or if you're there for you.
Arrive early, and stay late when you can. Mingle and get to know people. Invest your time and talents. Help people feel welcome and comfortable. Ask them questions, and get to know them. Go above and beyond.
For real. Not just to sell them something.
Speaking is a privilege and should be treated as such. It shouldn't matter whether you get keynote designation, or if you're leading a small breakout. Either way, your job is to make a difference. Your job is to teach something. Your job is to inspire others to implement what you've taught.
Your audience should leave the room better than they were when they arrived.
Take the focus off of you and put it on your audience. Get to know them. Find out their fears, dreams, and goals. Find out what holds them back. Research and prepare weeks in advance. Give them your absolute best.
It's not about you. It's about them.
Every single time.
A spotlight is not the goal. Improving the lives of your audience is.
Serve your audience.
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