Establishing Speaker Credibility through Testimonials April 2, 2019 09:00
If you want to be seen as an expert in the field you're speaking about, you need credibility.
That doesn't mean you need to have 500 speaking gigs under your belt. It means that you are seen as credible as an expert in your field. Even a brand new speaker can establish credibility as an expert.
One way to build credibility is through testimonials. You can post them on your website and one-sheet, and you can provide them to event planners. The best testimonials are a few short sentences describing the transformation you inspired in an audience, your integrity as a person and professional, and/or your knowledge of your subject matter.
Testimonials fall into three categories (but you don't necessarily need all three types to establish credibility):
1. Those given by people who have heard you speak (and can attest to your life-changing message)
2. Those given by people who have hired you to speak (and can shout from the rooftops how easy you are to work with and how you delivered more than they ever dreamed), and
3. Those given by people who have worked with you in some capacity and know first-hand how brilliant you are (if you're a brain surgeon, a testimonial from another surgeon who knows how skilled you are may be more important than a testimonial from someone who has heard you speak before).
Do you have testimonials that help establish your credibility? If so, post one on your social media channels today and tag us so we see it (we are "He says, She says" on all social media channels). If you don't have one, today's the day to get one (or more). Reach out to someone and ask for one. If you need help, send us an email at firstname.lastname@example.org and we'll help you brainstorm.
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