What could that one thing be?
It's vital that a speaker establishes credibility, but this one thing can kill it in an instant. Watch as I describe what that one thing is and what you should do instead to boost your credibility as a speaker:
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Personal credibility.
That's a tough topic, but it's so important. There have been times when I've been asked to refer a speaker for a particular event. You know what's sad? When a speaker would be perfect for that event but I can't recommend him/her because of their personal credibility issues.
If a speaker is known for arriving late to a speaking event, there's a personal credibility issue (please don't misunderstand-- an emergency or one-time issue is NOT what I'm talking about... I'm talking about someone who is habitually late).
If a speaker makes unreasonable demands and becomes known as a diva, there is a personal credibility issue.
If a speaker backs out of a speaking contract/agreement simply because he no longer feels like going to the event, there's a personal credibility issue.
If a speaker shows up to an event wearing inappropriate clothing choices for that event, there's a personal credibility issue (I've truly seen it all).
If a speaker flirts with members of the event committee, there is a personal credibility issue (yes, I've seen this happen, and it's not pretty).
The point here is to be a professional in every sense of the word. Your credibility is at stake. Future speaking opportunities are at stake. Your reputation is at stake. Referrals and recommendations are at stake.
Today make a personal list of things you can improve in regards to your personal credibility. You don't need to share it with anyone, but please reflect and be honest with yourself. Once you've done this, take action on that list!
If you want to be seen as an expert in the field you're speaking about, you need credibility.
That doesn't mean you need to have 500 speaking gigs under your belt. It means that you are seen as credible as an expert in your field. Even a brand new speaker can establish credibility as an expert.
One way to build credibility is through testimonials. You can post them on your website and one-sheet, and you can provide them to event planners. The best testimonials are a few short sentences describing the transformation you inspired in an audience, your integrity as a person and professional, and/or your knowledge of your subject matter.
1. Those given by people who have heard you speak (and can attest to your life-changing message)
2. Those given by people who have hired you to speak (and can shout from the rooftops how easy you are to work with and how you delivered more than they ever dreamed), and
3. Those given by people who have worked with you in some capacity and know first-hand how brilliant you are (if you're a brain surgeon, a testimonial from another surgeon who knows how skilled you are may be more important than a testimonial from someone who has heard you speak before).
Do you have testimonials that help establish your credibility? If so, post one on your social media channels today and tag us so we see it (we are "He says, She says" on all social media channels). If you don't have one, today's the day to get one (or more). Reach out to someone and ask for one. If you need help, send us an email at info@ryancarriesharpe.com and we'll help you brainstorm.
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